EP 316 - The Test That Makes Sales Pages Convert Faster

<p>Meet Kalyl, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: <a rel="noopener noreferrer nofollow" href="https://amschool.click/business" target="_blank">click</a></p><p><br />Fab brings speaker Kalyl on the podcast to chat sales page copywriting, the "so what" test, and building messaging that's distinctive without losing clarity.<br /></p><p>ABOUT YOUR TEACHER</p><p>A former theatre-maker turned creative director &amp; copywriter, Kalyl writes brands with bite, identities that feel alive under the skin, messaging with vertebrae, and stories that refuse to sit quietly in the corner. He has a decade and a half of experience directing performers on stage and nearly as long directing founders and creators on the page. He runs Words Hurt, where he helps businesses put more FUN in their fundamentals, and get booked out while causing a scene.</p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/wordshurt.copy/" target="_blank">click</a><br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kalylkadri/" target="_blank">click</a><br /><br /><br />BECOME A SMARTER MARKETER 👇</p><p>Get weekly lessons in your inbox for £0: <a rel="noopener noreferrer nofollow" href="https://amschool.click/newsletter" target="_blank">Signup for the newsletter</a></p><p></p><p>CONNECT WITH AMS 🤝</p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank">Our course library</a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/certification" target="_blank">Our certification</a></p><p></p><p>OUR SPONSORS 🪩</p><p>Collect and showcase testimonials effortlessly with <a rel="noopener noreferrer nofollow" href="https://www.senja.io/?via=fab55" target="_blank">Senja</a></p><p>Stay ahead on everything social media with Annie-Mai's newsletter <a rel="noopener noreferrer nofollow" href="https://amschool.click/girlpowermarketing" target="_blank">The Social Tea</a> by Girl Power Marketing</p><p>Grab 3 months of Canva Pro free with code ALTMARKETING3: <a rel="noopener noreferrer nofollow" href="https://www.canva.com/redeem" target="_blank">click here</a></p><p><a rel="noopener noreferrer nofollow" href="https://pxl.to/AMS-podcastsponsors" target="_blank">View all sponsors and offers</a></p><p></p><p>SUPPORT 🫶</p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/applepodc