App Marketing by App Masters

← App Marketing by App Masters3 oct. · 1 h 03 min

AI and Growth in Regulated Markets

AI and Growth in Regulated Markets3 oct.1 h 03 min

<p>What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?</p><p>We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company. </p><p>He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in fintech and his current experience in healthcare.</p><p>They&#39;ll get practical about campaign strategy, privacy-conscious measurement, segmentation, and retention. They&#39;ll also explore why the outcome that matters in healthcare goes beyond a click or checkout to the quality of the care and support that follows.</p><p>You Will Discover:</p><p>✅ How restrictions change a growth strategy and the signals a team can use.</p><p>✅ How to build useful feedback loops when standard targeting options are limited.</p><p>✅ How healthcare adds claims, privacy, and care handoffs to the acquisition funnel.</p><p>✅ How segmentation and retention can improve relevance without undermining trust.</p><p>✅ What fintech and healthcare teach us about sustainable growth in regulated markets.</p><p>Learn More:</p><p>SurpassMD: </p><p><a href="www.surpassmd.com" target="_blank" rel="ugc noopener noreferrer">www.surpassmd.com</a></p><p>Vivek Girotra: </p><p><a href="https://www.linkedin.com/in/vivekgirotra/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/vivekgirotra/</a></p><p>🚀 Need help growing your app?</p><p>App Masters: </p><p><a href="https://www.appmasters.com" target="_blank" rel="ugc noopener noreferrer">https://www.appmasters.com</a></p><p>You can also watch this video here: </p><p><a href="https://youtube.com/live/gup5jTQXic0" target="_blank" rel="ugc noopener noreferrer">https://youtube.com/live/gup5jTQXic0</a></p><p>*********************************************</p><p>SPONSORS</p><p>Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days:</p><p> • AI funnel generation and a drag-and-drop quiz builder</p><p> • 100+ payment integrations</p><p> • Trends to see what&#39;s winning in your category, plus AI creative generation to turn it into ads</p><p> • Built-in analytics and A/B testing</p><p> • Growth services if you&#39;d rather the team build and run your funnels for you</p><p>Create your web2app funnel for free at:</p><p>