Ep 133 - The Psychology Behind Creativity, Design, and Storytelling // Lee Schneider

In this episode, Trent Bell sits down with Lee Schneider to explore the role storytelling plays in creativity, architecture, and the way we understand the places around us. They discuss imposter syndrome and creative confidence, why stories help communicate complex ideas, and how architects and designers can use narrative to make their work more meaningful and engaging. The conversation expands into city branding, the identity of place, and even the ways architecture can communicate ideas about culture and gender. At its core, it’s a conversation about how stories shape not only the things we create, but how we experience the world around us.