
← Art & Science of Complex Sales4 sept. · 36 min
How to Build a Repeatable Sales Process That Scales | Vic Ing
<p>What happens when your sales approach works for you, but nobody else can replicate it?</p><p><a href="https://www.linkedin.com/in/victoring/" target="_blank" rel="ugc noopener noreferrer">Vic Ing,</a> founder of <a href="https://vikingsalesconsultants.com/" target="_blank" rel="ugc noopener noreferrer">Viking Sales Consultants</a>, explores why scaling B2B sales requires moving beyond instinct and building a repeatable sales process. He shares how to identify which sales habits actually work, use your ideal customer profile to qualify more effectively, and stop holding onto opportunities that are not a good fit.</p><p>The conversation also explores why founders need to turn what they know intuitively into a sales process that gives others a better chance to succeed.</p><p><br></p><p><u><strong>Chapters</strong></u></p><p>00:00 Introduction<br>01:31 Vic Ing’s journey into sales<br>07:23 Learning sales through success and failure<br>08:19 How to reverse engineer what actually works in sales<br>18:19 Why every business needs an ideal customer profile<br>20:53 Why good qualification means saying no<br>25:10 Why a better sales system beats individual talent<br>28:17 Why founders struggle to scale sales<br>30:26 Turning founder instinct into a repeatable sales process</p><p><br></p><p>-</p><p><strong>About Vic Ing:</strong></p><p>Vic Ing is a business consultant, sales trainer, author, and founder of Viking Sales Consultants. For more than thirty years, he has built, led, and supported revenue-generating teams in a variety of sales, leadership, and business development roles, and through Viking Sales Consultants has helped entrepreneurs, business owners, and sales professionals improve business development, strengthen customer relationships, and create sustainable growth. He is the author of Selling Is Easy (If You Know the Rules) and has facilitated hundreds of workshops, coaching engagements, and strategic planning sessions throughout Northeast Ohio.</p><p>Linkedin: <a href="https://www.linkedin.com/in/victoring/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/victoring/</a></p><p>Link to book: <a href="https://a.co/d/03KMZqH8" target="_blank" rel="ugc noopener noreferrer">https://a.co/d/03KMZqH8</a></p>