Does Growth Always Mean Going Faster? | ☀️ Summer Series

Does growth always mean going faster?

In this last episode of the Summer Series, I chatted with Julien Gaubert for the second time. Julien runs Ykone, a creative influence agency operating across Hong Kong, Shanghai and Singapore.

He's spent his career in some of the fastest-moving industries and cities in the world, from Hermès in New York to building creative agencies across Asia.

But this summer, he takes some time to reflect and reset. Instead of pushing harder, he's learning to listen more to his body, to his team and to his own teenage kids, who are teaching him more about culture and attention spans than any market report could.

We talk about:

How AI is reshaping his agencyWhy experiential marketing matters more than everWhat his teenagers taught him about patience and contentHis plans to expand across Asia

📣 This episode is in partnership with The Hive Poho, coworking space in Hong Kong.

Listen to the first episode with Julien here

Timestamps

(00:00) Teaser

(00:42) Podcast Intro: the Summer Series

(01:42) Meet Julien