Fur Is Out of Fashion. Is Wool Next?

PJ Smith, director of fashion policy for Humane World for Animals (formerly the Humane Society), has spent almost 20 years getting companies from Gucci to Net-a-Porter to go fur-free.

Now that most top fashion brands have sworn off fur, is wool the next big target for animal welfare activists? PJ talks about why, thanks to LVMH, the fur fight isn't quite over, how he got brands to change their mind about fur, and what's next.

CHAPTERS

00:00 Introduction

02:30 Why fur-free NYFW is historic

08:00 How Humane World actually changes brands' minds

18:30 Fur farming down 85% — the numbers

22:30 PETA vs. H&M: the wool protests

25:30 Is wool humane? Mulesing explained

46:30 Exotic skins: the next target

52:00 PJ's biggest lesson after 20 years

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