AI Is Changing the Rules of Growth

<p>AI is making it easier than ever to build technology. But for many companies, understanding what customers want, where growth comes from and what to do next is becoming harder.</p><p>Olayide Odeyemi at https://www.imperialpipeline.co.uk has spent more than a decade selling complex technology across enterprise, defence and cybersecurity. Today, as founder of Imperial Pipeline, he works with technology founders trying to turn good ideas into real customers.</p><p>In this conversation, we explore what he is seeing from inside the market: AI-generated noise, fragmented buying journeys, the changing craft of sales, people quietly disengaging from work, and leadership teams trying to make decisions while the technology beneath them keeps moving.</p>