Ep. #24 - Inside the CEO Blind Spot: A Campaign on Behalf of Marketers

<p>84% of CEOs see marketing as a support function, not a growth driver. Richard O'Connor, CEO of Propolis and B2B Marketing, explains how his team struggled with publishing that number and why his team did it anyway. Hear how they designed research for CEOs, chose the "blind spot" label, and earned coverage in 30+ outlets, plus what marketers can do with the time AI gives back to help alleviate this gap.<br /><br />To download the CEO Blindspot, visit: <a href="https://www.b2bmarketing.net/reports/the-ceo-blind-spot-how-b2b-marketers-prove-protect-and-grow-their-commercial-impact/" rel="noopener noreferrer nofollow">https://www.b2bmarketing.net/reports/the-ceo-blind-spot-how-b2b-marketers-prove-protect-and-grow-their-commercial-impact/</a><br />To learn more about Propolis, visit: <a href="https://www.b2bmarketing.net/propolis/" rel="noopener noreferrer nofollow">https://www.b2bmarketing.net/propolis/</a><br /><br />Follow Behind the Campaign and leave a review to catch every episode.</p>