Craig Shapiro on the Hidden Tennis Ecosystem Behind the Match

Alvin Owusu is joined by Craig Shapiro to discuss the changing identity of the US Open and the larger tennis ecosystem that casual viewers rarely see. Craig argues that the issue is not tennis becoming bigger or more visible, but whether spectacle, ticket prices, drinking culture, sponsor activations, and crowd behavior are beginning to pull attention away from the players and matches themselves. The strongest thread of the conversation is Craig’s belief that tennis becomes more meaningful wh...