163: How to Use AI Without Losing Your Personal Brand with Kathryn Wharton

AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content?

In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remember you.

Kathryn shares how she uses AI as part of her own personal brand toolkit, from keeping her content sounding like her to building AI agents that scout for speaking opportunities and collaborations. They also discuss where AI-generated content goes wrong, how non-technical people can start creating useful AI tools of their own and which parts of your personal brand you should never outsource.

If you want to use AI to work smarter, find more opportunities and become more visible without sounding like everyone else, this episode is for you.

In this episode, you’ll hear:

How to use AI without losing your own tone of voiceHow Kathryn uses AI to find speaking opportunities and collaborationsWhat AI agents are and how you can build them without technical expertiseHow AI can support the visual side of your personal brandWhat you should never hand over to AISimple ways to start using AI to support your visibility

Connect with Kathryn:

LinkedIn: https://www.linkedin.com/in/kathrynwharton/

Visit KLW Marketing: https://www.klwmarketing.co.uk/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie