E108: Diego Borgo | How Great Brands Make You Believe

<p><a href="https://www.linkedin.com/in/diegoborgo/" target="_blank" rel="noopener noreferer">Diego Borgo</a> helped bring <a href="https://www.adidas.com/us/blog/825513-into-the-metaverse-lets-go" target="_blank" rel="noopener noreferer">Adidas into the NFT and metaverse </a>world during one of the wildest moments in crypto history.</p><p>In this episode, Diego takes us behind the scenes of Adidas’ move into Web3 and reflects on whether the NFT boom was a failed experiment, a successful one, or simply too early.</p><p>We also dive deep into branding and storytelling: why great products aren&#39;t enough, what tech founders get wrong when explaining what they build, and how brands like Patagonia, Salesforce and Tesla create stories people want to become part of.</p><p>But the conversation eventually becomes much more personal. Diego opens up about faith, fatherhood, hope, leaving security behind, and the importance of showing your kids what&#39;s possible.</p><p>He also shares the story of the wall of images he created during one of the hardest periods of his life — pictures representing the future he wanted — and what happened when he looked back years later and realized he was living it.</p>