The Regional Business Client Funnel: Your lead magnet doesn't need downloads

Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page ebook. It starts with the sale. You'll learn how to reverse-engineer a profitable funnel by understanding buyer psychology first, identifying the transformation your paid offer delivers, and cre...