If You Want To Make More Money, Avoid These 7 Mistakes

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/raiseyourprices

The only thing between you and the income you want is believing you need permission to charge what you're worth.

In this episode, you'll learn:

The “Fear Tax”

Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt

The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins

The Seven Deadly Pricing Sins

My five step repricing framework

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(00:00:00) Introduction: The Fear Tax and Why You're Underpriced

(00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream