Getting Seen Isn’t Enough: What Makes Readers Actually Buy

You’re running ads. You’re posting. You landed a podcast interview. Maybe you even got some media coverage. So why aren’t more people buying the book? Because getting seen and getting chosen are two very different things. In this episode, we’re digging into one of the most misunderstood parts of book marketing: the gap between visibility and reader confidence. Authors are often taught to judge every marketing effort by one brutal question: Did it sell books? But readers rarely move that quick...