Guerrilla Marketing For Tattoo Artists

Social media isn't the whole game, and honestly, a lot of tattoo artists are finding out the hard way that chasing likes and fighting algorithms isn't a sustainable marketing strategy.

Missi cuts through the noise in this episode and digs into guerrilla marketing, a creative, low-cost approach that used to be standard practice before everyone moved their entire business online.

Drawing from her own early career when social media simply wasn't an option, Missi walks through five distinct types of guerrilla marketing with real-world examples from brands like Oreo, Coca-Cola, and Deadpool, then connects those big-brand tactics directly to what tattoo artists can do in their own communities.

The bottom line is that there's no algorithm in real life, you can't get shadow banned on a parking lot flyer, and your local audience is right there waiting to discover you.

Guerrilla Marketing ideas: boundbyart.com/gm

Mana Scheduler: https://manascheduler.com/

What You'll Learn in This Episode: What guerrilla marketing is and why it's especially well-suited to creative people in the tattoo industry

The five types of guerrilla marketing: ambient, ambush, stealth, viral buzz, and experiential, with real examples for each

Why local, offline marketing can outperform online advertising for artists who aren't traveling

How to test ideas without overthinking them or spending a lot of money

Why your marketing needs to align with your values and the clients you actually want to attract

How to know when an idea has run its course and what to do when it stops working