Running a Legacy Pool Company Like a Startup | Jillian Childs of Craft Master Custom Pools

Jillian Childs went from running field marketing at Tesla to owning a South Florida pool company with her husband, Christian. They took over 150 open projects on day one, and every single one lived in a manila folder. In one year, Jillian rebuilt the operation inside JobTread with robust processes and streamlined automations that wipe out hours of tedious admin work. Now she's using AI to recover revenue that was slipping through the cracks.

In this episode you will learn: The revenue red flag Jillian looks for before buying any business How a single AI audit uncovered approved change orders that never got invoiced The training approach that helps a team with mixed tech skills adopt new software Why Jillian puts her ad dollars into Meta and skips Google entirely The simple list exercise that shows you exactly where to hire next Resources: Hear the full conversation on Builder Stories. Learn more about Craft Master Custom Pools here.