How to Get More From Your Event or Campaign Post-Mortem

After every appeal or event I work on, I make the team sit down for a post-mortem exercise, no matter how it went. It’s Dan Sullivan’s Experience Transformer, and in this episode I walk you through all four parts of it the way I’d walk through it with a client, including why we always start with what worked instead of jumping straight to what went wrong. I also share some of the research on why debriefs are one of the most affordable ways to get better at this work. And then I end where I alw...