92: Why Successful Networkers Don't Quit When Networking Gets Discouraging

Networking can bring referrals, relationships, opportunities, and clients into your business.

It can also bring no-shows, bad referrals, awkward mistakes, criticism, and a whole lot of “no.”

In this episode of Business Networking and Referrals, we’re talking about the emotional resilience required to stay in the networking game for the long haul.

Because some things are simply inevitable.

You’ll probably get stood up for a one-to-one. You may double-book yourself and have to apologize. Eventually, someone may send you a referral that’s a terrible fit. Someone may misunderstand you or even speak poorly about you. And when you keep putting yourself and your business out there, you’re going to hear no.

But guess what?

There’s another side to what’s inevitable.

You’ll be mentioned in rooms you aren’t in.

You could be one introduction away from one of the best clients you’ve ever had.

You’ll receive messages from people telling you that your work made a difference.

People will trust you enough to share what’s really going on.

And along with all those no’s, you’re going to get some pretty incredible yeses.