Unlocking the Business Value of AI Personalization

Episode #349:

Alysha McCree, Head of Marketing at FPT Americas, explains why simply claiming AI leadership no longer sets a company apart. She shares how domain knowledge, governance, and meaningful outcomes can demonstrate real value. Alysha discusses adapting marketing as buyers use AI to evaluate vendors and rely on outside sources for trust. She also describes using AI and company data to improve decisions, equip teams, and assess future events.

“The whole point of it all isn’t that you just put yourself out there as an AI leader. You really have to prove it by showing what you do differently and enabling your business to do something differently. It’s looking for those opportunities to go beyond just execution into the strategic.” - Alysha McCree

Alysha explains how B2B marketers can connect AI to measurable outcomes. She shares how specialized knowledge, governance, and results can prove AI leadership as buyers use AI and outside sources to evaluate vendors. She also describes an event intelligence database that compares potential opportunities with historical costs, ROI, and team feedback to guide investment decisions.

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