197. How to Build a 10M+ Follower Brand with PlantYou Founder Carleigh Bodrug

How do you build a brand with more than 10 million followers? PlantYou founder and New York Times bestselling author Carleigh Bodrug shares the content strategy that helped her turn a simple Instagram account into a massive online community and global brand. We talk Instagram growth, creating repeatable content formats, analyzing what works, increasing Reel retention, building an email list, monetizing your audience, and why your first posts are supposed to be cringey. If you’re a creator or entrepreneur trying to grow your personal brand on social media, this episode is your masterclass in creating content people actually want to follow.

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In this episode, you will learn:

00:00 Meet Carleigh Bodrug, CEO and founder of PlantYou.

04:30 How documenting your journey can become the foundation of a recognizable brand.