193. How to Build a Personal Brand Without Showing Your Face Every Day

Think you have to constantly be on camera to build a personal brand? In this episode, I’m breaking down why your personal brand is not your face, your content format, or how entertaining you are. It’s the ideas, expertise, stories, and perspectives people associate with your name. I’m sharing how to choose sustainable formats that support your expertise, package one core idea in multiple ways, create content that drives business results, and stop feeding the content machine just for the sake of posting. Tune in to learn how to stop performing for the algorithm, package your expertise in a way people remember, and build a personal brand around what you want to be known for.

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In this episode, you will learn:

00:00 Visibility without expertise can make you popular but not profitable.

02:00 How carousels helped me reach millions without relying primarily on video.