Episode 31: Strong Foundations, Smarter Marketing: Rethinking Your MarTech Stack

MarTech is having a moment — again. But between AI hype, bloated tech stacks, and dashboards no one trusts, most marketers are quietly wondering if they’ve overcomplicated things. In this episode of Canned, Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) strip it back. They unpack what a modern MarTech stack actually looks like across B2B and B2C, how AI is changing the game (without fixing your fundamentals). What You’ll Learn in This Episode MarTech ≠ Tool...