How Huel Went From a Garage to a $1.15 Billion Exit: Case Study

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Huel sold to Danone for $1.15 billion and most of the internet missed it. Julian Hearn was in his mid-40s coming off a website that lost him money, he launched by posting in a Facebook group, and his first 2 orders went out of his own garage. I break down the 3 things that got him from there to a billion-dollar exit, and the one he never traded away: he treated the community like it was the asset.

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(0:00) Huel sold to Danone for $1.15 billion and most of the internet missed it

(0:47) Why this one is copyable: no MBA, no private equity spreadsheet behind it

(1:14) Julian Hearn had one win and one expensive failure before Huel

(1:40) Body Hack lost him money and told him exactly why diets fail

(2:25) The Magic Spoon aside: cricket flour flopped, protein cereal did not