How to Stop Undercharging in Your Business

Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself. I get into why explaining yourself, your years in business, your certifications, all of it, is exactly the wrong move when someone questions your price. And I walk through a comparison I come back to co...