Your Self-Concept Can Limit Your Business Income

Somewhere underneath the strategy, the funnels, the offers of your business, there's a mental structure running the show. This mental structure is made up of who you believe you are, what you believe you're worth, and how much good you'll actually let yourself keep. I call this your self-concept. Most of us treat income like it's purely a strategy problem. It's not. If what you're building doesn't match what your self-concept believes you deserve, you will find a way to shrink it back down, n...