Increase Cattle Exposure on Sale Day with AtTheYards

This week, Shaye welcomes back Jacob Sebade, founder of AtTheYards and part of a 6,000-head family feedyard in Emerson, Nebraska, and Jim Akers, COO of the Bluegrass Livestock Marketing Network in Kentucky, about maximizing cattle exposure through better pre-sale information. They explain how the AtTheYards app helps sale barns collect standardized consignment details, videos, documents, and health/genetic info and publish upcoming lots so buyers can find cattle, filter by criteria, contact the right barn representative, and connect with order buyers.

Jim uses the app across seven barns to enter cattle in the field via smartphones, generate clean standardized sale sheets, and notify buyers earlier, including Sunday arrivals. The app offers buyer accounts, watchlists, and email alerts. They discuss value-driving questions such as weaning length (often 60+ days), open heifer guarantees, specific vaccine protocols, implants, and nutrition.

This conversation shows that AtTheYards isn’t just for marketing feeder cattle. It also serves seedstock producers and the Cattleman’s Corner feature provides easy to analyze graphs about market prices, packer leverage and the market wire.

This new business model is exciting for sectors of the beef industry. It is available today at app.AtTheYards.com or in the App Store and Google Play.

Catch more conversations like this one and learn more at https://www.casualcattleconversations.com/

00:14 Meet Jacob And Jim

01:30 Why Exposure Matters

02:37 Standardizing Cattle Info

05:44 How AtTheYard Works

08:37 Dashboard And Rollout

10:11 Deadlines And Intake

11:36 Buyer Features And Alerts