426: The Cattle Industry Needs to Have Some Hard Conversations with Seth Pratt

<p>Today, Seth Pratt joins Lauren on the Cattle USA Daily Podcast to talk about what it really takes to build a ranch that can survive for generations. From working off the ranch and understanding opportunity cost to creating more stable revenue, using genomic and carcass data, and thinking differently about how we measure cattle, Seth challenges some of the traditional ways of doing business in agriculture. The conversation also gets into some of the harder questions facing the next generation, including access to capital, succession planning, profitability and what it actually takes to build a sustainable ranching business. </p><p><br></p><p><br></p><p><br></p><p>Links: </p><p>Connect with Seth: https://www.linkedin.com/in/seth-pratt-84403440/ </p><p>CattleUSA Insurance - <a href="https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m">https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m</a><br>⁠CattleUSA Website - <a href="https://www.cattleusa.com/">https://www.cattleusa.com/</a><br>CattleUSA App IOS: <a href="https://apps.apple.com/us/app/cattleusa/id1673147759">https://apps.apple.com/us/app/cattleusa/id1673147759</a><br>CattleUSA App Android: <a href="https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share">https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&amp;pcampaignid=web_share</a><br>Facebook - <a href="https://www.facebook.com/cattleusamedia">https://www.facebook.com/cattleusamedia</a><br>Instagram - <a href="https://www.instagram.com/cattleusa.media/">https://www.instagram.com/cattleusa.media/</a><br>Subscribe to our newsletter - <a href="https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g">https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;brid=YWdncwFNXt0EmdzFy5cJJBp84J9g</a><br>CattleUSA Media - <a href="https://www.cattleusamedia.com/">https://www.cattleusamedia.com/</a><br>Lauren’s Instagram - <a href="https://www.instagram.com/_laurenmoylan/">https://www.instagram.com/_laurenmoylan/</a><br>Lauren’s Youtube - <a href="https://www.youtube.com/@Showboatmediaco">https://www.youtube.com/@Showboatmediaco</a><br>The Next Generation Podcast Website - <a href="https://www.thenextgenag.com/">https://www.thenextgenag.com/</a></p><p><br></p><p><br></p><p><br></p><p>