Charting the Way Forward

← Charting the Way Forward17 sept. · 59 min

On the Attack: Battleground Polling in the South and Southwest (ft. Luke Martin)

On the Attack: Battleground Polling in the South and Southwest (ft. Luke Martin)17 sept.59 min

This week, the Way team is in the weeds preparing for the final election day push—so we're revisiting a show from a couple months back with Luke Martin, diving into tough terrain for Dems with innovative battleground polling. Last week, we looked at the Part 2 of this research with Celinda Lake (give it a listen if you haven't already!), so here is a look back at the foundation on which we've built the ad work we're doing today. Way to Win worked with Impact Research and Lake Research to zer...