Conversations with MarTech

← Conversations with MarTech17 juin · 18 min

Managing marketing content in the age of AI

Managing marketing content in the age of AI17 juin18 min

As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration. In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations. Among the topics we cover: Managing the proliferation ...