B2B marketing attribution is messy. Can it be fixed?

In this episode of Conversations with MarTech, we’re joined by Mehul Nagrani, CEO of Integrate, to break down the complexities of modern B2B marketing, the reality of attribution, and where demand generation is heading over the next five years. Mehul shares his perspective on why B2B marketing will always be a mix of art and science, how humans naturally complicate technology and measurement, and why Integrate recently acquired multi-touch attraibution platform CaliberMind. He also to...