Theater
Genius
Copywriting
Secrets

<p>A powerful mindset forces you to write scripts for TV and movies that compel viewers to watch. Keeps them glued to the screen, in fact.</p><p>There’s a nearly identical mindset like that for writing copy.</p><p>We’re going to look at both today, and how you can put the copywriting mindset to work for you right away.</p><p>This all stems from the prolific and controversial playwright, screenwriter and author David Mamet. He’s written tons of stuff but you may be most familiar with his devastating movie about sales, “Glengarry Glen Ross.”</p><p>Well, in 2006 Mamet adapted a memoir from a special ops soldier into a breathtaking TV series called The UNIT. </p><p>He wrote a memo to his writers room on the show that was leaked and became legendary in Hollywood.</p><p>A little later on in the show I’ll share important insights from the memo–important for copywriters–and tell you how you can get a free copy for your own use and enjoyment.</p><p>I’ve also pulled out 5 rules for writing drama from one of his books, and these rules are easily adapted to writing compelling copy.</p><p><br></p><p>RESOURCES:</p><p>Book: 3 Uses of the Knife, on the Nature and Purpose of Drama</p><p><a href="https://www.amazon.com/dp/037570423X">https://www.amazon.com/dp/037570423X</a></p><p><br></p><p>The famous Mamet memo to writers of The UNIT</p><p><a href="https://www.slashfilm.com/508254/a-letter-from-david-mamet-to-the-writers-of-the-unit/">https://www.slashfilm.com/508254/a-letter-from-david-mamet-to-the-writers-of-the-unit/</a> </p><p><br></p><p>The Persuasion Story Code</p><p><a href="https://www.amazon.com/dp/B0CFD2KXNQ">https://www.amazon.com/dp/B0CFD2KXNQ</a></p>