EP 103: How Lowe’s Is Turning Creators Into Product Innovators with Jonathan Stanley

Send us Fan Mail Lowe’s has been pushing its creator strategy well beyond the traditional sponsored post. This week, Keith sits down with Jonathan Stanley, Head of Social Media and Influencer Marketing at Lowe’s, to unpack how the retailer is building long-term creator relationships, bringing creators into product innovation, and deciding where creators fit alongside sports partnerships, paid social and traditional media. Jonathan takes us inside the Lowe’s Creator Program and its latest Into...