Ep. 195 Alan Butler, Chief Business Officer of San Francisco Compute Company | Data Center Go-to-Market Podcast

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In episode 195 of the Data Center Go-to-Market Podcast, you’ll learn how San Francisco Compute Company is addressing the GPU supply crunch and serving AI-native startups with short-term, high-performance compute access; you’ll hear practical resale strategies to recover over‑commitments, tactics for aligning engineers and CFOs, bottoms-up GTM playbooks that preserve executive networks, content and buyer‑education approaches for self‑directed technical buyers, partnership and channel guidance to avoid conflict, and tips for scaling talent while protecting trust and service quality. ⚙️🤝📈💡🌎

Ep. 195 Alan Butler, Chief Business Officer of San Francisco Compute Company | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:39 Introducing Alan Butler, Chief Business Officer at San Francisco Compute Company

2:09 Biggest Data Center GTM Hurdles and GPU Supply Constraints

4:35 Pivoting from Lead Gen to Demand Management Amid GPU Supply Bottlenecks

6:37 How High-Density AI Workloads Shift Data Center GTM Strategy

10:37 Navigating the Dark Funnel: Reaching Data Center Buyers Early

13:04 How AI Compute Liquidity Provider Works with Finance, Partners, Customers, and Technologists

15:06 Growing a Sales Team for a Company That Buys and Sells Excess GPU Capacity

16:43 Why Data Center Technical Content Fails to Convert