Ep. 199 Cecilia Hjertzell and Johanna Flood, Co-Founders of dcently | Data Center Go-to-Market Podcast

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In episode 199 of the Data Center Go-to-Market Podcast,Joshua Feinberg sits down with Cecilia Hjertzell and Johanna Flood, co-founders of the Swedish NGO dcently, to examine why the data center industry's favorite sustainability metrics no longer hold up… and what that means for your go-to-market motion.

💧 You'll learn why PUE and other operational numbers miss the bulk of a facility's real footprint, how Scope 3 emissions and supply chain risk reshape the ESG picture (a single UPS carries a water footprint of roughly 40 swimming pools), and why Sweden's hydropower-heavy grid and rising water scarcity are turning public sentiment against new hyperscale projects.

⚖️ Cecilia and Johanna break down the EU regulations already reshaping how you're allowed to sell; the greenwashing rules landing September 27, the Digital Product Passport for steel and batteries, EU Taxonomy criteria including refrigerants below 675 GWP, and boards now personally accountable for water resilience strategy.

🤝 You'll also hear practical guidance on bringing sustainability professionals into the room alongside your CTO, using double materiality analysis to connect ESG to financing decisions, engaging municipalities early to address workforce and community concerns, and why "do no harm" resonates far better in Europe than a US-style community fund. 🎯 If you're a CMO, CRO, or CEO selling into the European data center market, this conversation will change how you write your claims, build your playbook, and staff your commercial team.

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Ep. 199 Cecilia Hjertzell and Johanna Flood, Co-Founders of dcently | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:23 Introducing Cecilia Hjertzell and Johanna Flood, Co-Founders at dcently

2:23 Data Center/IT Sustainability and the Incomplete PUE ESG Perspective ⇒ dcently

5:17 Data Center Sustainability Metrics, Transparency, Education, and Trust

9:51 The State of Sweden's Data Center Development and Sustainability