349. From Zero Offers To Record Revenue I Michael Martinez, CEO of FunCraft

<p>Michael Martinez, co-founder and CEO of FunCraft, tried to sell his mobile game studio in 2025. Trusted people said &quot;don't do it yet&quot;. He chose otherwise. A banker pitched the company to 40 buyers. Zero offers. Then the company doubled to a $50M run rate with just 15 people.</p><p>Rejection like that either breaks a founder or forces a better business. For FunCraft, it did the second.</p><p>In this episode, Michael breaks down what went wrong in the M&amp;A process, what a failed sale really costs, and how a 15-person team shifted its focus from valuation to profit.</p><p>Essential viewing for founders thinking about selling, buyers looking at lean and profitable studios, and anyone in mobile gaming, UA, or ad monetization.</p><p>00:00 — Funcraft’s failed sale attempt<br>06:27 — Why Michael wanted to sell<br>13:37 — Building a successful business first<br>18:16 — Launching games in just six weeks<br>23:20 — Platform and user acquisition risks<br>29:14 — Balancing growth and profitability<br>34:45 — Building a high-trust remote culture<br>43:12 — Rebuilding the game engine with AI<br>46:18 — Staying focused while scaling</p>