#135: The Grind, The Growth, & The Exit - Zech Strauser

Zech Strauser joins Luke Eggebraaten to break down his journey from starting a landscaping company with a push mower to building a multi-market operation and eventually selling the business.

Zech shares what he learned about growth, cash flow, debt, building a strong team, preparing a business for an exit, and the reality of life after selling. He also dives into his next chapter with Urture and why he’s continuing to bet on the green collar trades.

📲 Connect with Zech & Urture:

Website: https://urture.com/

Instagram: https://www.instagram.com/urtureworkwear/

LinkedIn: https://www.linkedin.com/in/zechstrauser/

Book a free strategy call with Phaser Marketing:

https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05

Or give Joe a call at (775) DIRT-BAG

Huge thanks to our sponsors:

Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie’s already on it. This is full-service insurance from people who care and understand—and it shows. Whether you’re a one-crew start-up or managing a multi-state operation, Charlie makes sure you’re covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/

Eljen - Revolutionizing Onsite Wastewater Management