Using cold storage to lower energy prices in Japan

This summer has sent both temperatures and electricity prices soaring.

One Japanese startup, however, has found a way to use industrial cold storage to reduce our energy bills.

Today we sit down with Takehito Nishiyama, the CEO Greenphard Energy, and we talk about what it takes for startups to meaningfully compete in Japan's energy markets, how hardware startups can avoid the scalability trap, and how to sell to large Japanese industrials.

It's a great conversation, and I think you'll enjoy it.

Show Notes

Why making money from demand response is hard

How industrial cooling costs can be reduced by 40%

How to start a startup from within another startup

Developing a GTM to target Japanese industrial companies

A unique electricity arbitrage opportunity

How hardware startups can escape the scalability trap

How to onboard Japanese industrial clients