Jason Cohen - Hidden Multipliers

Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.

We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.

Chapters

00:00 - Introduction01:56 - AI Skills as Facilitators04:16 - Choosing Your Best Customers09:42 - Building Strategy Around Yourself13:40 - Defining a Market22:29 - Problems, Alternatives, and Categories27:00 - Differentiating Consulting Services33:58 - The Fear of Closing Doors38:02 - Who Hidden Multipliers Is For41:14 - AI and the Future of SaaS49:33 - Why Expertise Still Matters53:24 - Distribution and Fast Followers59:13 - Worldview as Differentiation61:03 - Writing to Think68:28 - Where to Find JasonJason’s Links

The Book » https://shop.hiddenmultipliers.com/The Skills » https://skills.asmartbear.com/Jason’s Blog » https://longform.asmartbear.com/Jason’s Podcast » https://smartbearlive.transistor.fm/Jason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/

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Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET

Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them.

The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet.

Learn more and register » https://jonathanstark.com/sgs