
← Don't Work Harder28 sept. · 51 min
I’ve Sent 20 LinkedIn DMs Every Day for 3 Years: Here’s What Actually Works
You want more sales calls in your calendar, but selling in the DMs feels awkward.
So you spend hours messaging people without booking any appointments.
You don’t want to sound pushy, either. So conversations go back and forth for days… then things just fizzle out.
We know there is one person in our space who has the secret sauce for making money in the DMs. It’s Charlotte Lloyd.
Charlotte gets ALL of her clients for her 6 figure business from the DMs, and every message she sends gets a 50-70% response rate.
That’s pretty unheard of - but for Charlotte it isn’t luck, it’s because she knows DM selling strategy better than anyone else we know.
We wanted all of our listeners to finally start filling their calendars with sales calls from their DMs - so we convinced Charlotte to come into our studio and teach us everything she knows.
And wow, she revealed absolutely everything:
- Where you can find warm leads that will actually respond
- The trick she uses to get 70%+ of her LinkedIn connection requests accepted
- Exactly what the cold DM template that got her to six figures looks like
- One thing you can put in every message so people know you aren’t writing with AI (this was geniusssss)