Social Media Strategy for Universities & Clinics with Nathan Waller

<p>In this episode of <em>Dose of Social</em>, we sit down with Nathan Waller, Director of the Northwestern University Center for Audiology, Speech, Language, and Learning (NUCASLL) and Associate Clinical Professor at Northwestern University, to talk about how universities and healthcare clinics can use social media to build trust, educate their audiences, and create stronger connections online.</p><p>Nathan shares how NUCASLL has moved beyond traditional announcements and website content to create a more personal, engaging social presence. We talk about why showing the people, personality, and day-to-day experience behind an organization matters—especially when prospective patients, families, students, alumni, and collaborators are deciding whether they feel connected to a program.</p><p><strong>Here’s what we’re diving into:</strong></p><ul><li>Why social media helps universities and clinics feel more approachable and personal</li><li>How educational, candid, and people-focused content can build trust with patients, families, and prospective students</li><li>Why video and behind-the-scenes content often perform better than traditional announcements</li><li>How to balance professionalism with personality so content stands out without feeling overly polished</li><li>How NUCASLL tailors content across platforms for patients, students, alumni, researchers, and other key audiences</li><p><br></p></ul><p><strong>Connect with Nathan Waller &amp; NUCASLL:</strong></p><ul><li>Website: <a href="https://nucasll.northwestern.edu">https://nucasll.northwestern.edu</a></li><li>Instagram: <a href="https://instagram.com/nucasll">@nucasll</a></li><li>LinkedIn: NUCASLL</li><li>Facebook: NUCASLL</li></ul><p><br></p><p><strong>Connect with us:</strong></p><ul><li>Follow Dose of Social on <a href="https://instagram.com/dose.of.social">Instagram</a></li><li>Subscribe on <a href="https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I">Spotify</a></li><li>Listen on <a href="https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753">Apple Podcasts</a></li><li>Check out our <a href="https://doseofsocial.com">website</a></li></ul><p><br></p><p>💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!</p>