Thought Leadership, PR Strategy, and Executive Visibility Tips with Katie Radel

<p>In this episode of <em>Dose of Social</em>, we sit down with Katie Radel, CEO and founder of Ripple Consulting Group, to talk about what it really takes to build visibility as a leader in today&rsquo;s crowded digital space. Katie shares her journey from a decades-long corporate career in PR and communications to launching her own firm&mdash;and how a pivotal &ldquo;midlife awakening&rdquo; led her to niche down and focus on executive visibility.</p><p>We dive into how founders and leaders can clarify their messaging, step into thought leadership, and use PR strategically (without feeling overwhelmed or inauthentic). From understanding your &ldquo;zone of genius&rdquo; to leveraging both owned and earned media, this episode is packed with actionable insights for anyone looking to grow their brand and influence.</p><p><strong>Here&rsquo;s what we&rsquo;re diving into:</strong></p><ul><li><p>Katie&rsquo;s transition from corporate PR to entrepreneurship</p></li><li><p>Why clear messaging (who you help, problem, result) is everything</p></li><li><p>What PR actually looks like for small businesses and founders</p></li><li><p>Simple ways to start building visibility this week</p></li><li><p>The difference between owned, earned, and paid media</p></li><li><p>Easy LinkedIn strategies for thought leadership (without long-form overwhelm)</p></li><li><p>How PR and social media work together to amplify your brand</p></li><li><p>Why overcoming imposter syndrome is key to showing up and being seen</p></li></ul><p><strong>Connect with Katie Radel:</strong><br />Website: <a href="https://rippleconsultinggroup.com">https://rippleconsultinggroup.com</a><br />LinkedIn: <a href="https://www.linkedin.com/in/katie-radel">https://www.linkedin.com/in/katie-radel</a></p><p><strong>Connect with us:</strong><br />Follow Dose of Social on <a href="https://instagram.com/dose.of.social">Instagram</a><br />Subscribe on <a href="https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I">Spotify</a><br />Listen on <a href="https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753">Apple Podcasts</a><br />Check out our <a href="https://doseofsocial.com">website</a></p><p>💬 Want to be a guest or ask us a question? Reach out&mdash;we&rsquo;d love to hear from you!</p>