Google Ads Dropshipping - How To Optimize

<p>Your Google Shopping ads are live. The clicks are coming in. But no sales yet, and you&#39;re wondering if something&#39;s broken.</p><p><br></p><p>In this episode, I answer a question I got from two different members recently. One had 202 clicks and 8,000 impressions in their first week with no sales. The other had spent $330 on 430 clicks while Google kept telling them to spend $90 a day. Here&#39;s how I&#39;d think about it, and what to actually do.</p><p><br></p><p>In this episode:</p><ul><li>Why a 10x return on ad spend is your real target, not how fast the first sale comes</li><li>The math on high-ticket ads: why a $4,000 product can take up to $400 in ad spend to sell</li><li>The 2.5% conversion rate benchmark, and why it only applies to <em>targeted</em> traffic</li><li>How to use the search terms report (sorted by cost) to stop paying for clicks that will never buy</li><li>Why most of your budget should go to your alpha campaign, and how to cut beta bids when it doesn&#39;t</li><li>What our 100K Club members say about how long their first sale took (almost all said two to four weeks)</li><li>How to compare your top product pages against competitors to find the reason shoppers are choosing them</li><li>What to do once sales start: raise the budget, leave your bids alone, and split campaigns by brand</li><li>Why you should build your remarketing audiences now to get ready for Q4</li></ul><p><br></p><p>If you don&#39;t have a store yet, get the free training at <a href="http://www.dropshipwebinar.com" target="_blank" rel="noopener noreferer">dropshipwebinar.com</a>. It shows exactly how we build these businesses.</p>