Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion

<p>To Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" target="_blank" rel="noopener noreferer">https://dtcnews.link/signup</a></p><p><br></p><p>Most ecommerce brands are paying for every contact in the database, including the tens of thousands they have not mailed in a year. Then they mail them anyway, because they are paying for them. Channing Ferrer argues both halves of that are costing you money, and he has his own company&#39;s data to back the second half.</p><p><br></p><p>Brevo studied its customer base and found the brands sending the least email posted the highest conversion and click-through rates. The heaviest senders were worse on conversion, worse on click-through and worse on opens. Brevo bills by the message sent, so telling customers to send less costs them revenue. They say it anyway.</p><p><br></p><p>For a retention lead, a lifecycle marketer, or a founder still building the sends themselves, this is a conversation about where the money actually goes in a retention program. Channing spent six years at HubSpot running sales strategy through the run from $200 million to $1.5 billion in revenue, then ran sales at Semrush and led Brandwatch back to growth.</p><p><br></p><p>Discover More: <a href="https://www.brevo.com/solutions/enterprise/?utm_medium=partnership&utm_source=podcast&utm_campaign=podcast&utm_term=enterprise&utm_content=dtc-podcast-0926 " target="_blank" rel="noopener noreferer">https://www.brevo.com/solutions/enterprise/?utm_medium=partnership&amp;utm_source=podcast&amp;utm_campaign=podcast&amp;utm_term=enterprise&amp;utm_content=dtc-podcast-0926 </a></p><p><br></p><p>What you get in 38 minutes:</p><ul><li>What changes when you stop paying for stored contacts and start paying for messages sent</li><li>The mobile wallet as a retention channel, including how a loyalty card gets pushed a new offer and changes appearance on the lock screen</li><li>Salomon&#39;s use of a wallet pass, and how the same mechanic works for a brand with no physical stores</li><li>What Channing puts on a dashboard for a $20M ecommerce brand, and why send volume belongs near the bottom of it</li><li>How Brevo customers run campaigns through Claude and ChatGPT over an MCP connection without opening Brevo at all</li><li>The three ways a customer outgrows a pricing tier, and how Brevo handles each one</li><li>Why loyalty points should reward a social post and not only a repeat purchase</li></ul><p><br></p><p>Who this is for: retention leads