394. What Shoppers Actually Want This Black Friday

Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist.

From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list.

In this episode:

Who’s behind the survey and why that matters when interpreting the results

What spending expectations can, and can’t, tell you about your customers

Whether different shopper behaviors call for different marketing strategies

How AI is influencing product discovery and shopping decisions

When holiday shopping starts, and what that means for your promotional calendar

Which offers shoppers say they prefer and how to weigh that against your own results

How much communication customers are open to during a sale

The role loyalty programs can play beyond the holiday season

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