Why a Bootstrapped Product Guide Spends More on Bing Than Google (And Converts 3x Better)

Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it.

In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down:

Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppersThe dynamic landing page tactic that lifted conversion about 40%, and how Shopify catalogs can use itWhat earns a sponsored top three placement, and why 100 near perfect reviews can qualify a new brandWhether you're a new Amazon brand or a category bestseller, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-486/

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