Your Black Friday Popup Discount Is Probably Too Big

Your Black Friday popup discount is probably too big: for Shopify brands, 10% email offers beat 15% on signups and revenue per visitor.

In this episode, Taras Talimonchuk, CMO at Claspo, breaks down:

Why offers of 10% or less converted at 7% versus 6% for 11% to 15%, with more revenue per visitorHow to match popups to shopping intent so paid, organic, and blog traffic each get the right offerUsing agentic AI to run popup A/B tests and build custom games without a developerWhether you're doing $20K months or $20M years, this conversation delivers strategies you can test before Black Friday.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-492/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/

💼 LinkedIn: https://www.linkedin.com/in/shutt/

📘 Facebook: https://www.facebook.com/thrivingwithshopify/