Elle Sera

← Elle Sera17 sept. · 1 h 04 min

Hattie James-Norbury, Managing Director of Bay’s Kitchen: The Hidden Reality of IBS, Food Intolerances & the Supermarket Shelf

Hattie James-Norbury, Managing Director of Bay’s Kitchen: The Hidden Reality of IBS, Food Intolerances & the Supermarket Shelf17 sept.1 h 04 min

Chapters 0:00 Intro to Hattie & Bay's Kitchen 2:00 Corporate life, redundancy and a stint on Hollyoaks 4:18 Taking on Bay's Kitchen after Bay Burdett 5:51 Hattie's own IBS, dieting and burnout 10:48 What a low FODMAP diet actually involves 14:20 Waitrose, the rebrand and the free-from aisle 21:05 Founder or refounder? 24:14 Ambitions, dietitians and finding the community 31:16 Triggers, ultra-processed food and learning about gluten 40:36 Crohn's, SIBO and the fight for shelf space 43:59 ...