Why More Content Isn’t Shortening Your Sales Cycle… How Trust Actually Works | Ep. 140

Text me! We’ve been told that trust takes forever. Seven hours of content (although more likely seventy!). Six to twelve months of nurturing. Constantly provide value and create a gazillion posts so people can “know, like, and trust” us. And sure… people need touch points. But your dreamiest buyer is not seeing every single thing you post. She’s catching a post here, a story there, maybe a webinar, maybe your pinned video… and quietly building a picture of who you are, what you stand for, and...