80% of Our Leads Come From Service: What We’ve Been Missing

Service might be one of the most undervalued revenue opportunities in the security industry. In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down why they’re changing the way they think about service revenue inside Alarm Masters. After learning that 70% of another large security company’s revenue comes from service alone, they realized they may have been treating service as a path to bigger projects instead of a major growth opportunity on its own. They explain how...