182: Cookbook Design with Frances Abrantes Baca

Kate and Kristin speak with Frances Abrantes Baca about her wide ranging design experience in the food media space. The founding design director of the award winning magazine Gastronimica, Frances shares her thoughts about the design elements that go into a cookbook—color, contrast, titles, page numbers, typeface, layout, covers, spines and, don't forget the table of contents. She discusses what catches her eye, what the differences in specific design roles are and where she finds inspiration before revealing what design choices draw her in and which drive her nuts. She talks about her newsletter, her process and leaves us with a few ideas and tips for authors and aspiring designers both.